Step 5: Create and Share Reports

Elizabeth Quispe -

Once you are ready to share the data you've gleaned throughout testing, you can highlight any noteworthy data point on your test view by clicking the Star icon.

Any starred data point will automatically appear within a shareable report, which you can edit and refine further on the actual report itself.

Share results from a test

If you’d like to share the results of just one test, you can create a report from the Test view by clicking on the Share this Test button.

Share results from an Experiment

If you’d like to create a report that includes multiple tests from your experiment, you can create a report from the Experiment view

Click on Reports and then on the Create New Report button.

Customize Your Reports

In your report, you will be able to edit any existing text and or add your own summary or your analysis.

You will also be able to see all data from your test(s). From the edit mode of the report, you can choose which data points to include, or not include by clicking on the checkbox in the upper right corner of the data asset.

Please note that any unchecked data points will not appear in the report.

Once you are happy with the data insights you’ve aggregated, click Publish at the top of the screen.


At the top of your report, you will see the option to Download or Share your report.


Armed with insights from your target audience, you can begin crafting your product’s narrative and translating that information into brilliant product decisions!


How To Use Alpha

Step 1: Add an Experiment
Step 2: Set up and Manage Audiences
Step 3: Add a Test 
Step 4: Review Results
Step 5: Create and Share Reports