Using Rapid Prototypes in Testing

Michelle Chu -

At Alpha, we believe that constant iteration leads to better ideas. 

We use rapid prototyping to test product concepts and de-risk product development. Similar to Google's Design Sprint, we create mockups and prototypes that appear "real" but are meant to be disposable. We create visuals to show your users what your new product is, without building out your entire product.

Rapid prototyping allows you to evaluate if your product concepts are worth taking to the next level of iteration. By getting your products in the wild, you will be able to gather feedback quickly, and decide if you want to stick with your original ideas, or create more experiments with new ones.